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Lagos — Accra
Routeeka is a tour planning and support business focused on making touring in Africa more accessible and realistic for artists.
What Routeeka is
Routeeka helps artists understand where they have an audience, whether touring is the right next step for them, and what they need to have in place before they go on tour.
When an artist is ready to tour, Routeeka helps plan and coordinate the tour, connecting the different parts needed to make it possible.
The current focus is the Lagos–Accra route, with the intention of expanding into additional African markets over time.
Two services
Two separate services for different points in the touring process. Neither is a cheaper or lower-level version of the other.
Stage 1
£400
For artists who want to tour but need to understand whether touring is realistic, and what needs to happen before they can move forward.
Routeeka assesses the artist’s current position, audience demand, target markets, budget, touring readiness and other relevant factors, then develops a practical pathway towards touring where appropriate.
Find out moreStage 2
£400
For artists who are ready to move forward with a tour and need the tour itself properly planned.
Routeeka develops the tour blueprint: proposed route, venues, costs, logistics, timeline, itinerary, risk assessment and the other planning information required to make the tour possible.
Find out moreCurrent focus
Touring across Africa is hard to plan when artists do not have enough information about audience demand, suitable markets, venues, promoters, costs or logistics before committing.
Routeeka exists to reduce that uncertainty through research, planning and coordination, starting with the knowledge, systems and relationships on this route.
Inquiry
Artist, career, audience, touring goals, budget, team and proposed markets.
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