About

Built to make the tour possible, not just the idea of one.

Routeeka was created to make touring in Africa more accessible and realistic for artists by providing structured research, planning and support before and during a tour.

Why it exists

Touring across Africa can be difficult to plan because artists may not have enough information about audience demand, suitable markets, venues, promoters, costs, logistics or other requirements before committing to a tour.

Routeeka exists to help reduce that uncertainty through research, planning and coordination.

A touring van on a night highway, city glow on the horizon

Current focus

The Lagos–Accra route, first.

The business currently focuses on the Lagos–Accra route, building knowledge, systems and relationships within these markets before expanding further.

The long-term aim is to support artists from different backgrounds and genres across more African markets as Routeeka grows.

Next step

If you are an artist, manager or label considering a tour, start with the inquiry. It is how Routeeka decides which service is appropriate. It is not a booking form.

Start an inquiry →